This week in class we continued our discussion on the transition of print media to the web and how companies have continued to extend their brand onto online media.
In Wednesday’s class I asked a question regarding whether or not there will be a need for newspapers, radio or television in the future seeing that everything seems to be becoming more online-based. While that thought is still up for debate, Mark Briggs, author of the book Entrepreneurial Journalism suggest that the idea of news organizations needing to hire large staffs are becoming a thing of the past. “In the near future, instead of a daily newspaper with 150 journalist, a small city might have 20 digital news operations, each with a handful of journalist and each working in a clearly defined content and audience niche.” (Briggs, pg. 12).
This shift will most likely be to the due to the digital age of media where most of the news content will be posted online and allow for news consumers to “customize” their news experience when deciding which niche suits their needs. In my opinion, traditional newspapers do not offer consumers the type of flexibility when it comes to letting consumers choose the news that they want to see versus sites such as Buzzfeed.com that provides a user-interface much more diverse for news consumers to enjoy their content and getting a more rich experience while reading news.
Social media apps such as Facebook, Snapchat and Periscope are also providing their users with the ability to view news through their sites according to their liking. Below are just a few of the options that Snapchat users can enjoy if they want to get a quick update on news.
While online-based news and social media sites can offer more to consumers to take over the need for traditional newspapers and reporting, the next concern would be how to keep them from monopolizing the market.